I'm sitting here at a cafe, thinking about the interplay of narcissism
and utility in the context of social applications... That's how lame my Friday nights are :)

Fun personal exercise... Draw an X/Y graph, with Narcissism as the Y
and Utility as the X, and map how you personally feel about various
social apps out there.

There is no objective measurement here, but I find that the apps I
have a "hard time with" are low on utility (for me) and and least
moderately narcissistic.

There is a magic zone where high narcissism is twinned with utility
and creates a great feedback loop. I think Facebook and Twitter
dominate that realm right now.

Just a rough idea, but thought I'd throw it up here, literally on the
back of a napkin.